Never Let Go

ACCOMPLISHMENTS

For Never Let Go, we built a campaign rooted in emotional horror—centered on a mother’s primal fear of losing her children. Our creative leaned into psychological tension over traditional jump scares, using the twins’ red jump ropes as a visual motif of both connection and danger. We created immersive moments on TikTok and Instagram using polling stickers, pulling audiences into the story by forcing them to make high-stakes decisions.

The soundscape featured distorted lullabies and sharp breaths to intensify dread without relying on gore. Visually, we kept the threat ambiguous, teasing supernatural elements while letting the emotional stakes drive the fear. The result was a haunting campaign that blurred the line between maternal instinct and madness, sparking widespread conversation and elevating Never Let Go as a standout in the psychological thriller space.